Controlling the Narrative

Controlling the Narrative

 

For decades in Oregon, traditional recreation and traditional, land dependent jobs have been grossly misunderstood and mischaracterized.  Methods were not commonly straightforward and direct, but the effects are clear. Rural communities are suffering from a lack of family-wage jobs and county and city services are at risk.

Anti-forest products groups use tools like misinformation campaigns including instigating fear and playing on emotion to occasionally fabricate facts and ideas. Those that want our lifestyles and livelihoods to disappear have done a devastatingly “wonderful” job of playing on public sentiment and lack of knowledge about the forest products industry.

A section of the long-term communication strategy for AFRC includes public education. In the process of analyzing and simplifying the message of AFRC, a variety of facts have come to light that can be used to tell the story of responsible land and forest management and the direct benefits to communities and the environment.

One example is on the Okanogan-Wenatchee Forest in Washington. Extensive struggles to adequately manage the forest have resulted in spotted owl habitat being lost at a factor of 9:1 from wildfires versus harvest (according to USFS data). Wildfires have devastated the landscape on that forest and decimated habitat that was supposed to be protected. This is ironic and sad considering harvests to reduce fuel loads and responsible management would have helped prevent some of this loss.

 

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This is a stellar example of public education – quick, easily digestible and scientific fact. We turned this into an infographic and posted it in our social media pages. For context, roughly 1,800 people had “liked” our Facebook page. Likes translate to people engaged with our posts and demonstrate who is interested in using our page to track forestry-related issues.

This post – and the issue it touched on – has currently reached 225,000 people. Reach is determined by shares, clicks, and people “engaging” or reacting in some way to the post on our page or someone else’s. This means with one post and no money spent, we’ve had the chance to reach and educate over 200,000 people.  With one post.  Expanding that, our page only had 1,800 likes but the post itself was shared over 3,300 times.

The next day, an environmental group posted this in response.

“Fire isn’t always as devastating as what we hear on the news. Last summer’s hot spots on the Umpqua National Forest have changed the landscape some but hiking in burned areas can be fascinating.”

This is what it looks like when you begin to change the narrative and play offense.  You see responses like this.  Catastrophic fires that impact families, homes, public health, and our state’s incredible beauty?  Who Cares?  Fires make for really “fascinating” hikes!

We hope this is a continued trend through social and traditional media, and a sign that the public has begun to join us in changing the narrative around forestry and forest management – we are certainly starting to see some change in our courts (see below)! We are committed to telling the real story of our lands and our members to continue to grow our incredible industry.

 

Legal Success Highlights

May 4 & June 7 – The district court denied a preliminary injunction and the Ninth Circuit denied a motion for an injunction pending appeal regarding the Pioneer North and Pioneer South projects on the Boise National Forests.  This comes after the district court denied a motion for TRO in November (AFRC News, November 2017).  These projects are essential to maintaining the management infrastructure in southern Idaho.  AFRC represents Boise County and the Boise Forest Coalition.

May 18 – The Ninth Circuit affirmed the district court’s approval of the Frog Project only three days after hearing oral argument.  This brought an end to over a decade of litigation on a modest forest health project- the project was approved in 2000 and first contracted to Sierra Forest Products in 2001.  After a fire and the first round of litigation, the project was on hold from 2005 to 2014, and was then halted again in 2016 to collect additional tree mortality data.  AFRC represented Sierra Forest Products as an intervenor.  (AFRC News, May 2018.)

May 30 – The district court granted summary judgment in favor of the Lava Project on the Modoc National Forest.  The primary purposes of the project’s 8400 acres of treatments are fuel reduction and to protect valuable electrical infrastructure.  The court rejected plaintiffs’ claims regarding effects to wolves and spotted owls, as well as claims regarding the need for an EIS and the range of alternatives.  AFRC Staff Attorney represented intervenors AFRC, Loggers Association of Northern California, and Associated California Loggers, and AFRC member Franklin Logging has purchased one of the sales.  (AFRC News, May 2018.)

June 7 – Plaintiffs challenging the Joey and Bald Mountain projects on the Sequoia and Sierra National Forests dismissed their case as a result of the decision in Frog.  AFRC represented Sierra Forest Products as an intervenor.

June 8 – The Ninth Circuit approved the Forest Service’s use of emergency authority under NEPA to build a community protection line and acknowledged that yes, fires are emergencies.  AFRC represented amicus Lake Wenatchee Fire and Rescue.

June 11 – The magistrate judge issued a positive Finding and Recommendation regarding the Lostine Project on the Wallowa-Whitman National Forest.  Of interest, Judge Sullivan agreed with AFRC that uses of the Farm Bill Categorical Exclusion (CE) do not require analysis of whether there are “extraordinary circumstances” under NEPA regulations.  AFRC participated as an amicus.


CNN BREAKING NEWS: WOOD PRODUCTS COME FROM FORESTS

CNN BREAKING NEWS: WOOD PRODUCTS COME FROM FORESTS

 

**WARNING: Readers with a sense of humor only.  This is a parody.  While the forest facts are true, the dialogue is fictional.  This did not air on CNN.  The below did not come from, was not approved by, or sponsored by CNN or Wolf Blitzer.  Just so we are clear. *

 

Wolf Blitzer (from the New York City studio): Good evening from the Situation Room.  Tonight, breaking news.  Happening now, we are learning from inside sources that wood products – including lumber to build millions of homes in this country – do not, I repeat, do not, come from Home Depot or Lowe’s.  Our correspondent, Faux Green, is on the ground in Oregon for this exclusive reporting.  Faux, what can you tell our viewers at home about this shocking new development?

 

Faux Green (outside of Home Depot): Wolf, we have a few major, breaking storylines developing here in Oregon.  We are learning from our sources that the wood products you see stacked behind me, here at the Home Depot Lumber Yard, and countless wood products inside Home Depot were transported from local manufacturing facilities – popularly known as “mills” – rather than being made by hand here at the store.

 

It’s our understanding – and we are working with our team of experts to confirm this – the process works something like this: trees from a forest are cut and removed, followed by replanting.  The cut trees are trucked to nearby mills where thousands of workers throughout the state use modern technology to convert material from forests into useable wood products like lumber, plywood, doors, and cabinets.  We are also learning that even the byproduct of the manufacturing process – think sawdust and chips – is used as well, including for energy and heat for the mill.

 

Wolf, I am also hearing… and, yes, this has just been confirmed in my earpiece… breaking news, that even the Amazon Prime box used to ship the book “How to Pretend to Know What You are Talking About for Dummies” I ordered online – both the box and the book come from woody material from a forest.  It’s just… it’s hard to wrap your mind around Wolf.

 

Wolf Blitzer: Bombshell news from Oregon tonight.  Happening now, our viewers at home are now learning that wood products – dimensional lumber, paper, cardboard boxes, I assume even toilet paper – come from forests, not corporate home improvement stores.  Faux, with 325 million Americans in this country and billions worldwide daily consuming wood products, if your reporting is indeed accurate, I assume you are seeing the massive devastation of forests in Oregon and throughout the West.  Are there any trees left?

 

Faux Green: Wolf, to our surprise, it’s quite the opposite.  Just yesterday, we drove over one hundred miles of forest roads and saw trees as far as the eye can see.  I estimate there are billions of trees of all ages and size out here.  In fact, unnamed public officials are telling us – behind closed doors – that there are more trees standing today in Oregon than the number of trees standing in the 19th Century.  Of course, these officials can’t and won’t acknowledge this fact publicly.  This is highly sensitive and potentially explosive information.

 

Wolf Blitzer: Sorry to interrupt your excellent reporting, Faux.  Why?  Help our viewers at home understand: why is this information so explosive or controversial?

 

Faux Green: It doesn’t fit the narrative being peddled out here, Wolf.  We are being told here on the ground there’s a sense by some, despite the overwhelming evidence to the contrary and laws requiring replanting, that once trees are cut and removed from a forest, forests never return and can never recover.  They’re gone forever.  But just to give you a sense, Wolf, there is one public forest here in Western Oregon we visited yesterday that grows 1.2 billion board feet of wood every year.  A “board foot” is the equivalent of one square foot of wood, one inch thick.  If that amount of wood was stacked in a column, it would reach 100 million feet in the air, or 35,000 times the height of Mt. Everest.  That’s just wood growth from one – ONE! – Oregon forest every year alone – not to mention the millions of acres of other public and private Oregon forests.

 

We are also learning that in many cases, the federal government is actually required by law to cut and remove trees from these forests but has failed to follow its own forest plans for nearly three decades.  My government contacts are privately telling us they hope the public does not notice or that politicians will continue to avoid asking tough questions about how hundreds of millions of taxpayer dollars are spent to not implement the law or manage these forests.

 

Wolf Blitzer: If you are just joining us in the Situation Room, stunning, breaking news tonight: wood products come from forests and there are still billions of trees standing in Oregon – and presumably in the West! Remarkable reporting from our inquisitive and persistent correspondent, Faux Green.  Faux, tell our viewers what else you are learning and hearing tonight from Oregon.

 

Faux Green: Wolf, it is with a sober and sad heart tonight to report that we have now confirmed, through multiple eyewitness accounts and interviews with scientists, old trees do not live forever.  It’s shocking, devastating news – but it is something we can now report with confidence.

 

Some have tried for decades to pass laws to protect old trees from the cycle of life and inevitable death.  Unfortunately, it appears those repeated efforts have been in vain as science, nature, and according to some experts – plain common sense – have convincingly demonstrated all trees perish.  But, as reported this evening Wolf, miraculously, forests do continue to grow and thrive here in Oregon and the West.  Replanting, science-based management, and the fact that people care about the future of public forests – including people who work in the forest products industry – are helping ensure forests flourish.  Wolf, it seems responsible stewardship is really a part of Oregon’s culture and identity out here.

 

Wolf Blitzer: Powerful words, if you will, from Faux Green.  Groundbreaking.  Faux, as always, outstanding reporting and extraordinary investigative work.  Thank you.

 

Stay tuned.  Next, our panel in the studio will try to address the age-old mystery: where does food come from?  More breaking news from a cornfield in Iowa and dairy farm in Wisconsin.  You won’t want to miss new shocking revelations that are leading families and consumers to question the source of their food: Safeway, Whole Foods, or somewhere else? Exclusive on CNN. We’re live.  We’re breaking news.  You’re in the Situation Room.  Stay with us.


FORESTRY'S BEST DAYS ARE YET TO COME. HERE'S WHY.

*This article first appeared in the April issue of TimberWest Magazine and was reprinted with the permission of the author. 

By Nick Smith

Healthy Forests, Healthy Communities (HFHC) was launched five years ago as a grassroots coalition advocating for better management of federally owned forest lands. Back then I couldn’t have foreseen the changes in Washington D.C. and within the forest products industry itself. It’s not easy to be part of an effort to turn around decades of federal mismanagement. But I know there isn’t a better time to be working alongside this industry, whose best days I’m convinced are yet to come.

Five years ago, it seemed there was little momentum for forestry issues in Congress and the White House. Few forest products companies and associations were utilizing newspapers and other media, let alone social media, to tell their stories and shape public opinion. Grassroots advocacy on timber issues had been largely abandoned since the so-called “timber wars.” Ongoing challenges — from log supply to labor — called into question the very future of the industry in the United States.Read more


The U.S. Forest Service and the "T" Word

As AFRC’s field forester in western Oregon I am responsible for reviewing vegetation management projects with a timber harvest component across four national forests.  All four of these Forests provide some level of timber products every year as a component of these projects.  I stress the word ‘component’ here as these are integrated projects, meaning that their objectives are numerous and diverse.  A garden-variety project may aim to improve wildlife habitat, expand recreation opportunities, and provide timber products.  A good project strives to strike a balance of these diverse objectives and offer up a sort of symbiotic relationship amongst them.  Naturally, the first step in achieving this symbiosis is to identify and acknowledge the various objectives.  For many years, the Forest Service took this first step in a straightforward and tacit manner: they knew what their objectives were and they listed them in no particular order.  Over the past few years I have noticed a change.  The change is simple: the omission of timber as an explicit objective alongside the other objectives.  Timber products are still being provided on these projects, they’re just not being acknowledged in the blueprints.  It’s almost as though the Forest Service is a bit ashamed of harvesting and selling logs.

Faced with this trending practice of veiling timber harvest from small-scale projects, I decided to turn to the forum where the agency is most visible and accessible at the large-scale: their website.  This is where most people would go if they were interested in what the Forest Service does and what its mission is.  Sure enough, the agency’s mission is identified clearly on the web:  The mission of the USDA Forest Service is to sustain the health, diversity, and productivity of the Nation’s forests and grasslands to meet the needs of present and future generations.  Like most mission statements, this one is a bit abstract.  What are these “needs” that our generation gets from our forests?  Fast-forwarding past my trudge through the agency’s webpage I came to the conclusion that our generation apparently does not need wood products; at least not according to the Forest Service, otherwise I would have been able to locate the word “wood” or “timber” somewhere on their website.  I read about other resources: air, water, soil, recreation, wildlife, etc.  In this regard, the Forest Service’s website mirrors those vegetation management projects that I review in western Oregon.  By that I mean they provide wood products to the American public, they just don’t like to boast about it.

I suppose in an age where it seems that image is everything and substance is an afterthought, the Forest Service’s policy of hiding the fact that they permit the cutting of trees to provide wood products to the American public shouldn’t come as a shock.  Although it does to me.  Why not take pride in the fact that they are providing a renewable resource that every member of the public uses every day?  Why not take pride in the fact that this provision comes via integrated projects that achieve a swath of other resource objectives?  These are loaded questions of course.  I’m not that naïve.  The cutting down of trees, regardless of the reason, makes most people at worst distraught and at best a bit uncomfortable.  This is fine.  What isn’t fine is that the lead government agency tasked with providing the nation with all of its needs from our national forests seems to be tailoring it’s messaging to assuage these sentiments rather than tailoring it to reflect what the nation’s needs actually are.  In other words, their website, and the messaging it contains, seems to be handling the public with kids gloves.  Not only is this approach disingenuous, and a bit insulting to their audience, but it’s also leading down a questionable path.  If the Forest Service treats their timber products resource with such shame, why shouldn’t the rest of the American public? -Andy Geissler


Winter Logging

The months of December, January and February are very important to sawmills trying to get their winter decks of logs in before the rains and wet conditions of spring arrives.  These months of winter logging provide sub-freezing temperatures that allows loggers to operate over frozen ground conditions in the forests and remove the timber with little damage to the soil and to the roads they are driving on.

During these winter months, sawmills must deck up enough logs in their yards to allow them to operate during the months of March, April and part of May when conditions in the forests are wet and the soil and roads are too moist to operate on.  Winter logging can be tough on equipment and tough on the loggers working in the woods, often in sub-zero temperatures.  Equipment can freeze up, more breakdowns occur during this time, and with the deep snow and ice, accidents are more prevalent.

So the next time you see a log truck going down the road with snow on top of the logs, think about the loggers working hard in the woods helping the sawmills get in their winter decks before the spring breakup takes place and all of the loggers and their equipment have to exit our Forests.

Below are some pictures from Vaagen Brothers Lumber log yard, as they are building up their winter decks.  On a recent trip to the Colville and Kettle Falls area, the temperatures were dropping to -15 degrees Fahrenheit.

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Travis Joseph: I am an environmentalist. I also work for the timber industry.

I am an environmentalist.  I also work for the timber industry.  Some people might see that as a contradiction.  But in the timber industry, that’s the norm.

I grew up in Springfield exploring Oregon’s incredible natural treasures.  I have hiked Oregon’s volcanoes, rafted down our state’s wild and scenic rivers, got lost in the woods, and swam and fished in our ice cold lakes.

I plan on living in Oregon for the rest of my life and hope to share these same, amazing experiences with my kids and grandkids.  My coworkers and colleagues feel the same way.  That’s exactly why we work for the timber industry: to keep Oregon’s forests healthy, the environment clean, and to ensure our rural communities are vibrant and safe.

But we have a lot of work to do if we want to protect Oregon’s special places.  The truth is, our state is facing an environmental crisis.  Climate change, disease and bug infestations, drought, and catastrophic wildfires are threatening Oregon’s public forests and the extraordinary economic and ecological benefits they provide.

The impacts of our forest health crisis are already apparent in California, where more than 65 million trees are dying or dead.  Leaders in California are asking the Federal government for emergency relief to treat and replant its dying forests.  But under current Federal rules and regulations, it would take years and tens of millions of taxpayer dollars before restoration work could even begin.

The more likely scenario will be for millions of California trees to rot, burn, and spew stored carbon dioxide into the atmosphere – to say nothing of the economic loss and public safety risk.  With the resulting lack of replanting and a changing climate many of these forests will instead become brush fields.

Oregon should take note and then take action.  Now, more than ever, we need a plan to save Oregon’s public forests through proactive management and local and regional partnerships.  Congress has passed new laws, such as the Good Neighbor Authority, that would allow the State of Oregon to work hand-in-hand with the Forest Service to thin hundreds of thousands of acres of unhealthy forests before it’s too late.

Under current policy, Federal agencies are only treating hundreds of acres at a time.  That’s not good enough.  Oregon has 30 million acres of forest land and the Federal government owns more than 60 percent.  In order to avoid California’s fate, land managers must increase both the pace and scale of forest restoration projects.  Additional tools and money are needed from Congress to accelerate planning processes and implementation of work in the woods.

If Oregon takes action now, it can also help avert another crisis: the economic and social collapse of our rural communities.  As the Portland metro-area continues to pull itself out of the Great Recession, rural Oregon is being left behind.

Real unemployment in southern and eastern Oregon communities is still in the double-digits.  The number of students eligible for free or reduced lunches in rural Oregon – a key indicator of poverty – is staggering.  Sadly, more than 63 percent of kids in my hometown school district, Springfield, are eligible for the program.

In places like Josephine County, a county that recently lost its last remaining sawmill, one in four Oregonians lives in poverty and 30 percent rely on food stamps.  To make matters worse, essential county government services like law enforcement, search and rescue, mental health, education, and roads – are being slashed as county revenues from federal timber sales remain at historic low levels.

Oregon’s timber industry is perfectly positioned to help the State of Oregon solve the looming environmental crisis and our state’s rural economic crisis.  Our industry could put thousands of unemployed and under-employed Oregonians back to work thinning our forests, transporting materials to local facilities, manufacturing carbon friendly wood products, and generating renewable energy by using every scrap of wood that comes from our forests.

Exciting new advances in technology, engineering, and architecture put Oregon’s timber industry at the forefront of innovative and game-changing products, such as cross laminated timber.  As Portland continues to grow up and out, Oregon could use its own raw materials, made by local workers, in local mills, to build some of the most sustainable and beautiful buildings, schools, and houses in the United States.

Oregon faces serious ecological and economic challenges.  But these challenges provide very real opportunities to protect our incredible natural treasures for current and future generations, grow our economy, and put rural Oregonians back to work.  Now is the time for a vision and action, or else we may watch our state’s unparalleled natural beauty go up in smoke with the fate of Oregon’s rural communities not far behind.

-Travis Joseph